embedding sustainability into event planning
embedding sustainability into event planning
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28 May 2025
The events world is changing. And at Little Umbrella Events, we believe that success isn’t just about numbers on a spreadsheet, it’s about the legacy we leave behind. As the industry evolves, so does our understanding of how events can impact the environment and the communities we serve.
More than a trend: the rise of the sustainable events movement
Cities are increasingly recognising the power of events as tools for regeneration, education, and environmental progress. Building on its legacy as a European Capital of Culture, Liverpool is proving that bold, climate-conscious events are not only possible— they’re essential. This has been proven by the city's recent 'Accelerator City' status under the UN’s Entertainment and Culture for Climate Action programme, which highlights the city's dedication to using live event carbon reduction innovations.
Integrating sustainability into event planning from the outset
Events should have sustainability embedded into the planning process from day one. Event organisers can't manage what they don't measure, so it is important to measure the sustainability of as many aspects of an event as possible. Notably, the largest carbon footprint of any event often stems from attendee travel and food consumption. Measuring intangible impacts can be a real challenge, but every step forward counts, and progress always matters more than perfection! Establishing a baseline is just the beginning, as it unlocks the opportunity to explore creative, even sometimes restorative, ways to give back to the environment.
Hosting outdoor events requires further consideration. Whilst fostering a connection with the environment through outdoor events can encourage greater environmental responsibility, it also has the potential to over-saturate green spaces, which can negatively impact local residents. In addition, beyond standard considerations like waste, energy, and water management, outdoor events require specific attention to their impact on wildlife.
Key areas for sustainable event initiatives
Drawing on successful sustainability policies, there are several key areas worthy of consideration. Here are just a few:
Protecting ecosystems and biodiversity: Events should be planned to minimise disruption to local wildlife, considering factors such as breeding seasons. Organisers can work with local environmental groups to monitor impacts and design event activities that enhance attendees' connection with nature.
Sustainable travel and transport: Given that attendee travel is a major contributor to carbon emissions, encouraging the use of public transport is vital. Collaborating with local transport authorities to offer integrated ticketing options can significantly reduce travel-related emissions.
Renewable energy solutions: The reliance on diesel generators for event power contributes to air pollution. Transitioning to renewable fuel generators powered by batteries, biodiesel, solar, or hybrid systems is a crucial step towards reducing an event's carbon footprint. Cities are increasingly aiming to eliminate diesel generators from events altogether.
Measuring impact and continuous improvement
To effectively implement sustainable strategies, event organisers need to focus on measuring key impact indicators. These include, but are not limited to, assessing:
The number of ecosystems potentially disrupted.
Initiatives implemented to address local biodiversity.
Levels of noise and air pollution generated by the event.
Statistics on attendees using public transport, changes in these proportions, and distances travelled.
Total CO2 emissions from all event-related travel.
Energy consumption of both the event itself and its attendees (indirectly through accommodation).
The use of sustainable energy sources.
Collecting this data through surveys, ticket booking information, and generator readings allows for a comprehensive understanding of the event's environmental footprint. More advanced assessments may involve specialist consultancy to measure supply chain emissions and build a full carbon footprint assessment.
Challenges and opportunities
Implementing sustainable initiatives may present challenges. For example, the demand for green technologies can sometimes outpace supply. Additionally, ensuring the reliability and perceived value of public transport is crucial to encourage its use. While the initial costs of some sustainable technologies, like battery-powered generators, might be higher, long-term running and maintenance costs are often more efficient.
Despite these challenges, the opportunities are significant. By embracing sustainable practices, events can minimise their environmental impact, contribute to a greener urban landscape, and align with the growing expectations of attendees and stakeholders. Close collaboration with public transport providers and a commitment to continuous measurement and improvement are key to achieving truly sustainable events. Furthermore, being mindful of issues such as litter in urban environments is crucial for maintaining a positive reputation for events. Investing in dedicated personnel to implement sustainable strategies is also a valuable step.
Contact us
Contact us
Little Umbrella Events Ltd.Registered company (14946043) England and WalesLiverpool, UK
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